LEADERSHIP

Tuwisha D. Rogers-Simpson

Tuwisha D. Rogers-Simpson

MPA Creative Problem Solver


Tuwisha D. Rogers-­Simpson is first and foremost a creative problem solver. The former Vice President of Strategic Partnerships for Urban One, she is responsible for over 15MM of media revenue and partnership management with iconic brands such as Walmart, AT&T and Prudential. Tuwisha has been recognized by MSNBC, NPR, and ESSENCE as a strategist, producer, and industry thought leader in multicultural culture, media, and consumers insights. 

In addition, she is the founder and Principal of Wish Factor, an integrated marketing consulting firm which develops groundbreaking strategy and integrated platforms, including custom content, events, and media placement.

Rogers has lent innovative thinking and strategy, and managed integrated marketing plans for AARP, AMTRAK, Glory Foods, Verizon Wireless, Wrigley, Rosa Regale, Procter & Gamble, Microsoft, Bing, and Target. She has partnered with multicultural media power houses such as BET, Black Enterprise, ESSENCE, NBC and of course, Urban One.

Through partnerships with iconic people and projects such as Realizing the Dream, a non-­profit venture with Martin Luther King III, she experienced a lifetime opportunity of working on the GEN II with an international team of heirs to some of the 20th century’s peacemaker legacies—Chavez, Gandhi, Kennedy, King, Mandela, Rabin, Trudeau and Tutu. She has partnered with Walmart, creating award-winning activations for ESSENCE Festival, and produced and co-­developed the ‘State of Black America’ with the National Urban League. Most recently, she served as an executive producer of the Prudential ‘Legacy Lives On’ documentary.

In addition to her career in multicultural marketing, Tuwisha was an educator in Bauder College’s business department and political science at William Paterson University. She is a respected, sought-after speaker and facilitates workshops for public schools, colleges, and organizations, sharing her expertise on the topics such as personal branding, empowerment, academic development, and     community partnerships. Tuwisha serves as a professor for the Women in Entertainment Empowerment Network (WEEN)Academy, instructing women of color to spark change in the entertainment industry.

Tuwisha is a Leadership Newark Fellow and a proud graduate of Prudential Young Entrepreneur program, a member of Delta Sigma Theta Sorority, Inc., and Pi Alpha Alpha Honor society. She holds a Bachelor of Science in Marketing from William Paterson University, a Master of Public Administration in Urban Studies from Kean University, and a New Jersey teaching certification. Tuwisha was honored as a recipient of the 2013 The Network Journal Forty Under 40 for her career accomplishments and community service.

Tuwisha firmly believes that we all serve a divine purpose and she is on the road to fulfilling her destiny of bring people together…one creative solution at a time!


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