THE POWER BEHIND HIPHOP
The Message explores the origins of both hip-hop and rap in the urban decay of New York’s South Bronx inner city. Museum visitors will learn about the era’s minority youth culture, which incorporated DJ-driven music, breakdancing, graffiti art and streetwear fashion into the amalgam of hip-hop. Also emphasized is the way in which technology helps drive hip-hop through the sampling, scratching and beatbox work of its early turntablist pioneers. Hip-hop and rap’s stability throughout the 20th century and into the 21st include activist rap and hip-hop artists whose messages speak truth to power. Museum visitors can explore these messages and how they resonate with the unempowered and disenfranchised in both the U.S. and across the globe.