Music during the ’90s made an impressive mark on America’s soundtrack. So much of an impression, that fans of the era are craving the sounds that got them through their teenage and young adult years. Some may even now refer to 1990s R&B as ‘old school’ music. A celebration of what some refer to as true R&B is the driving force behind G Squared Event’s ’90s Block Party concert series. The show is selling out all over the country especially as the music industry has seen the return of a host of artists from the ’90s to 2000s. Chart toppers of the genre such as Ginuwine’s “Pony,” 112’s “Peaches and Cream,” Next’s “Wifey,” and Guy’s “Groove Me,” are just examples of the songs that transport music lovers to memories of the past. Those artists, along with Tank made up the bill for the ‘90s Block Party at Spectrum Center in Charlotte, North Carolina over the weekend.
For a couple of hours, music lovers were transported back into a time when R&B ruled the airwaves and kept us tuned in wanting more. One misconception is that when the old school acts take the stage, they won’t sound the same as they did over 20 years ago. That myth is absolutely wrong and the lineup proved that these acts are like a fine wine, they have gotten better with time.
I had the chance to chat with Ginuwine and 112’s Daron Jones about the tour, why music fans are yearning for the music from over 20 years ago, and their future plans.
With the resurgence of ’90s music, why do you think music lovers have been craving it so much?
Daron Jones: The ’90s era was just one of those eras in music that was just so unique and special and we can see that because of how the people are yearning for it, and at the same time the music industry is what it is, so when they get through with you, they are done with you. Basically, people are saying that they want ’90s music to be mainstream again. In our era, for us, we have the internet. Everybody can see the memes “If the love ain’t like ’90s R&B, I don’t want it” and so on. It’s clear, people want ’90s music to be back at the forefront.
Ginuwine: I think people are craving the music because they simply miss it. You know a lot of radio stations and people in general give credence to the young people and what they are doing, and I’m like why? That’s their generation, let them do what they do, our generation is still here, so why are we gravitating towards that? Why not continue to grow with the music that you came up on? Let the young ones have their time like our parents let us have our time. I think it’s kind of corny for older folks to even be listening to that kind of stuff. My generation is still here, everybody is still in their late 30’s and 40’s so they miss that kind of music, and I think radio is so fixated on what’s going on in the young word and that’s not cool. Continue to play the music that is supporting you. That’s why I like Steve Harvey and Michael Baisden because that’s my generation and that’s what I listen to. I don’t even listen to the hip hop stations.
Remember back in the day there was only one Michael Jackson, one Prince, one Patti LaBelle, one Whitney Houston, one Jackie Wilson. Now today you have 50 of everybody, it’s just not what it used to be. I came up during a time where a star was a superstar and if you were a star you were a star for a reason. Not for being a copycat or acting a fool and becoming a star, no you had to really have skill. No one to me in my opinion is different. As soon as someone does something, they color their hair like them, dress like them, that’s not being a leader to me, that’s being a follower. Even if I have taken something from somebody, and I have like from Michael Jackson, Prince or whatever, I put a little bit of my twist to it, and it’s not like that anymore. Our generation was different. I do miss it and I think that’s why a lot of people are coming to our shows, and selling them out, arenas, all that kind of stuff. I’ve been out for 21 years and still selling out arenas, that’s telling you something.
So, what can fans expect during the 90s Block Party?
Daron Jones: For 112, we study the greats. We look at the Temptations, the Four Tops, Blue Magic, New Edition, Jackson 5, and we just take it back to the basics, good old singing and dancing. We get in the studio, honing our craft and making sure that we are on stage doing our thing and not looking tired, but giving you your money’s worth. (laughs) So really from us, we are just going to give you the quality singing and dancing. Definitely going to give you them vocals and take it to church, and at the same time we’re going to give you showmanship that we’re known for just by studying the legends that came before us.
Ginuwine: This particular tour, I signed on because of who all was on it. It’s just so amazing when you come and watch the show, a lot of the songs that our generation came up, you remember exactly where you were when you first heard it. It speaks volumes. When you hear the first few chords and then (sings) “You can have a piece of my love”—from Guy, you know exactly where you were when you heard that, or when you heard “Pony,” and [songs from] all the groups that are on the tour. We rotate a little bit, but I’m on most of the shows. That’s what’s so magical about the tour, it’s all love, everyone gets along, there’s no fighting, everyone supports each other, if it’s someone’s birthday, we show love, if someone is doing an after party, we all show up, it’s just love. That’s what ’90s should be about and was about and we just try to keep that time frame going.
Speaking of that time frame, the album 100% Ginuwine is 19 years old; looking back is there anything on that album that you would have changed?
Ginuwine: I’d leave it like it is. That’s history, that’s what it’s about. It was a time where the situation was what it was. That’s how you grow and learn from the things that you learn and grow from the things you already put out. So, I wouldn’t change anything.
Ginuwine, are you working on any new music?
Ginuwine: I’m starting to work on some music with my little brother Tank. We’re probably going to drop something this summer. I was like I love what he is doing in music, I brought him in the business, he’s one of my background singers along with J Holiday, Raheem DeVaughn, all of them were my background singers, so I take pride in their success. I brought them into the game, I introduced them to the game, and I gave them their first shot.
Daron, everyone was so excited about 112 reuniting and releasing new music. What was the reaction when that album came out? What kind of feedback did you get?
Daron Jones: I think the feedback was just that folks were glad 112 was back, it wasn’t necessarily the music as it relates to us. I think people were just really happy to see us as a group and singing together again. Even before the album, we had reunited and had kind of been touring and singing, just being around each other, doing what we do, it was only a matter of time before we got back in the studio again. People call us veterans and legends, but we are still young at heart so if we hang around each other long enough, we are going to get that studio bug and get back in there. It’s definitely an exciting time and we are happy to be a part of the resurgence.
What else is 112 working on?
Daron Jones: Right now, we have the current album Q, Mike, Slim, Daron and we’re promoting that. We have a new single “Both of Us” with 112 and Jagged Edge, which is being received very well. We’re testing out this thing we call “The Experience.” It’s 112 and Jagged Edge on the same stage at the same time. So, some of the ’90s Block Party Tour dates, we’ve just been putting it out there and letting the people see it. That’s the biggest thing we are working on right now. It’s going to be big, be on the look-out.
My music matters because (fill in the blank):
Daron Jones: My music matters because it’s my purpose in life.
Ginuwine: My music matters because it came at a time when music changed and it’s a historical moment when it comes to “Pony,” Aaliyah, and Missy [Elliot] because music changed once we entered the industry.
For more information and to see if the show is coming to your city, check out G Squared Events.
Celebrating African American Music
NMAAM is 56,000 square feet of space dedicated to preserving and educating people on the musical legends and industry leaders who have shaped America’s soundtrack. Through the use of interactive exhibition and artifacts, we are able to share their story. Find out more about the National Museum of African American Music.